UK Advertising Authority Bans Misleading Skydiamond Ads

The ASA ruled that Skydiamond's advertisements did not adequately disclose that their diamonds are synthetic, leading to a ban on current and future misleading claims.

• Skydiamond, a company producing lab-grown diamonds, faces advertising restrictions after failing to clearly state their diamonds are synthetic.
• The Advertising Standards Authority (ASA) demands clear qualifiers like 'synthetic' or 'laboratory-grown' in Skydiamond's marketing.
• Skydiamond's founder, Dale Vince, disputes the ASA's ruling, claiming the decision is anti-competitive and plans to appeal.
• The complaint originated from the Natural Diamond Council, concerned about consumer confusion and industry transparency.
• Despite the controversy, lab-grown diamonds like Skydiamond's continue to grow in popularity due to environmental and ethical benefits.

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