Overview
- The ASA prohibited a two-minute video and three posters from running as paid ads on platforms such as YouTube and streaming services.
- The ruling said the satirical creative trivialised crypto risks and, by cueing viewers to “change,” presented high-risk products as an easy response to cost-of-living concerns.
- Regulators found the materials omitted mandatory risk disclosures required under FCA rules, contributing to 35 complaints from consumers.
- Clearcast had already refused the spot for TV broadcast for implying crypto could solve economic problems without evidence.
- Coinbase disagreed with the decision and can still share the video on its own channels or revise the campaign to meet UK advertising standards.