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UIDAI Launches 'Udai' Mascot to Humanize Aadhaar Communication

The character was chosen via MyGov contests that drew 875 entries.

Overview

  • UIDAI unveiled Udai at a Thiruvananthapuram event where Chairman Neelkanth Mishra felicitated the contest winners.
  • The mascot will guide residents on enrolment and updates, authentication, offline verification, selective data sharing, new technology features, and responsible use.
  • CEO Bhuvnesh Kumar said the open competition approach reinforces Aadhaar’s principle that participation builds trust and acceptance.
  • Designer Arun Gokul won the top design prize, with Idris Dawaiwala and Krishna Sharma as runners-up, while Riya Jain won the naming contest.
  • UIDAI describes Udai as a tool to make Aadhaar communication more relatable for over a billion residents.