Overview
- The one-day promotion is active Friday, Dec. 19, 2025, granting a free mini Blizzard to guests who wear an ugly sweater.
- The offer is limited to participating Dairy Queen locations across Texas.
- Customers must claim the giveaway in person using the DQ Texas app.
- Texas Dairy Queen Operators’ Council CEO Lou Romanus is spotlighting the Holiday Blizzard Menu with the new Peppermint Bark and the returning Frosted Sugar Cookie flavors.
- Stores are also promoting holiday-themed gift cards, and coverage notes Ugly Sweater Day’s roots in 1950s holiday sweaters cited by CNN.