Overview
- The collaboration, which was reported Thursday, Aug. 27, features five footwear silhouettes plus a graphic T-shirt and socks and will be released Sept. 10 on UGG.com and at select UGG stores and retailers.
- Willy Chavarria reworks UGG’s plush lining into leather-forward designs that keep the brand’s sheepskin interior while adding moto details such as molded toe caps, shin guards, pull-on handles and chrome hardware.
- The campaign titled 'Ugg and Kisses' casts Eva Longoria, Becky G, Danny Trejo and Ivan Cornejo in a playful, '90s sitcom-style spot that reframes Chavarria’s Mexican‑American view of family and biker culture.
- Reporting contains an unresolved pricing discrepancy: some outlets state a range from $30 to $800 while others list $190 to $800 for footwear items, a difference that may reflect confusion between apparel/sock prices and leather footwear pricing.
- The partnership builds on UGG’s recent string of high-profile collaborations and positions the brand to reach more fashion-conscious and culturally focused consumers while highlighting Chavarria’s California‑Mexican‑American influences.