Overview

• The campaign launches across UGG channels with film and photography structured as Iconic Design, Iconic Style and Iconic Feeling, styled by Jorden Bickham.
• The cast features Sarah Jessica Parker, Central Cee, Elsa Hosk, Stefon Diggs, Jeremy Scott, Alton Mason, Rina Sawayama, Leah Dou, Lil Cherry and Aweng Chuol, with founder Brian Smith appearing.
• Scenes move from Venice Beach, California, to Paris to connect the label’s origins to its present cultural footprint.
• Featured footwear includes the Classic Ultra Mini and Tasman alongside Classic Micro, Elea Slip-On and Fluff Momma from the fall lineup.
• UGG frames the project as a community celebration, with president Anne Spangenberg crediting wearers for the brand’s legacy, and the collection is available on the UGG website.