UFC's Bud Light Sponsorship Sparks Backlash and Calls for Boycott from Conservative Groups

Controversy over Bud Light's previous partnership with transgender influencer Dylan Mulvaney causes uproar as conservative fans begin canceling their UFC subscriptions and Bud Light sales plummet more than 10%.

• UFC's new sponsorship deal with Bud Light has sparked controversy and boycott calls from conservative groups due to the beer brand's previous partnership with transgender influencer Dylan Mulvaney.
• Numerous UFC fans have publicly canceled their subscriptions to the sports organization in protest of the partnership, expressing their disdain on social media platform X, and resulting in Bud Light seeing a more than 10% sales drop in the United States.
• UFC CEO Dana White has defended the partnership, emphasizing Bud Light's contributions to military families and law enforcement, and asserting that the UFC and Bud Light are aligned in their core values.
• Despite the boycott calls initiated by conservative influencers, a July poll indicated that half of Americans hold a favorable view of Mulvaney, suggesting the outcry represents a vocal minority.
• Anheuser-Busch, Bud Light's parent company, has been attempting to counter recent backlash, most notably as Bud Light was replaced by Modelo as America's best-selling beer for the first time in more than two decades.

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