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3w ago

UFC Strikes Exclusive Polymarket Deal to Add Real-Time Fan Predictions to Fights

Polymarket has begun a live U.S. beta, signaling a federally regulated path to a wider return.

Polymarket onboards first us users since 2022 shutdown
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Polymarket finds us gateway through prizepicks alliance

Overview

  • TKO named Polymarket the official, exclusive prediction market partner for UFC and Zuffa Boxing in a multiyear agreement.
  • Broadcasts will debut a Fan Prediction Scoreboard that shows real-time, market-based fan sentiment and fight forecasts as bouts unfold.
  • Polymarket will be the first official brand partner of Zuffa Boxing, with features extending to events that move to Paramount+ in the U.S. starting in 2026.
  • The company is onboarding select U.S. users in a soft launch with real trades, backed by its QCEX acquisition for CFTC-regulated infrastructure and up to $2 billion committed by ICE.
  • Expansion continues through distribution and operator ties, including an exclusive Yahoo Finance partnership, a PrizePicks integration with FCM status, and a reported clearing role for DraftKings, even as state lawsuits and sports-integrity probes test the model.