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5d ago

UFC Secures $7.7 Billion Paramount+ Rights Deal, Phasing Out U.S. Pay-Per-View

Paramount’s seven-year, $7.7 billion commitment aims to rapidly expand Paramount+ subscriptions through exclusive UFC content.

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Apr 13, 2024; Las Vegas, Nevada, USA; UFC president Dana White in attendance during UFC 300 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
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Overview

  • Under the $7.7 billion agreement starting January 2026, all UFC numbered events and Fight Nights will stream exclusively on Paramount+ with select CBS broadcasts, replacing the U.S. pay-per-view model.
  • UFC president Dana White has pledged higher overall fighter compensation and the first increase in performance bonuses since 2006.
  • Champions and headliners who earned significant PPV-point commissions are awaiting a new framework to restore lost buy-rate earnings.
  • Analysts from Morningstar, Morgan Stanley and J.P. Morgan characterize Paramount’s bid as a deliberate overpay intended to accelerate streaming subscriber growth.
  • The deal applies only to U.S. rights; Paramount holds a 30-day exclusivity window to negotiate international media agreements as existing contracts expire.