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UFC Seals $7.7B Paramount+ Rights Deal, Ending U.S. Pay-Per-View Era

By moving all UFC premium events to Paramount+ with select CBS broadcasts this deal raises questions about restructuring fighter compensation formerly tied to PPV revenue.

Nov 16, 2024; New York, NY, USA; UFC CEO Dana White (left) talks to President-elect Donald Trump ringside during UFC 309 at Madison Square Garden.
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Overview

  • All 13 yearly UFC numbered events and about 30 Fight Nights will stream exclusively on Paramount+ from January 2026, with a handful of marquee cards airing on CBS, ending the UFC’s ESPN PPV partnership.
  • UFC president Dana White and Paramount executives are developing marquee promotions such as a Fourth of July 2026 event on the White House south lawn pending approval from President Trump’s team.
  • The $7.7 billion, seven-year pact—averaging $1.1 billion annually—reflects a broader industry pivot toward bundling premium sports content in streaming subscriptions as traditional PPV buys decline.
  • The rapid, roughly 48-hour negotiation followed Paramount’s merger with Skydance, leveraging new leadership’s streaming ambitions while leaving international rights for future talks.
  • Fighters and managers have flagged uncertainty over lost PPV revenue shares, prompting ongoing discussions to redesign compensation frameworks under the flat-fee streaming model.