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UFC Rebrands Las Vegas Apex as Meta APEX in Naming-Rights Deal

The venue will serve as a showcase for Meta technology to deepen fan engagement.

Overview

  • Meta APEX will integrate AI, VR and smart glasses into interactive fan experiences throughout the facility.
  • Renovations underway expand seating to up to 1,000 and upgrade concessions, hospitality spaces, and the lobby with a box office, with completion expected later this year.
  • For the first time, tickets to all events at the venue will be offered to the general public.
  • Programming now includes select Zuffa Boxing events, with an inaugural card scheduled for January 23.
  • The deal extends a partnership launched in 2025, and coverage notes UFC CEO Dana White sits on Meta’s board.