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UFC Rebrands Las Vegas Apex as Meta APEX in Multi-Year Naming-Rights Deal

The agreement turns UFC’s in-house arena into a showcase for Meta technology featuring AI, VR, wearables.

Overview

  • Dana White said the naming-rights agreement runs five years, formalizing an expanded partnership with Meta.
  • Renovations now underway will lift capacity to about 1,000, add upgraded concessions and hospitality, and open a new ticketed box office with completion targeted later this year.
  • For the first time, tickets to all events at the venue will be sold to the general public beginning in 2026.
  • Meta APEX will feature integrated Meta branding and interactive activation spaces that bring AI, VR and AI glasses into the live event experience.
  • The venue remains a hub for UFC programming and will host select Zuffa Boxing shows, including the inaugural card on January 23.