Overview
- The study assigned McDonald’s, Burger King, KFC and Quick zero out of 20 for failing to disclose complete ingredient lists, additive details, allergen information and Nutri-Score labels.
- Comparative audits showed that a basic McDonald’s burger in Switzerland lists 44 ingredients and additives versus only six main ingredients in France.
- Only McDonald’s and Burger King display Nutri-Scores and provide pictogram-based allergen charts, while Quick omits allergen data at ordering points and KFC directs customers to a complex general table.
- UFC-Que Choisir warned that certain undisclosed additives used abroad are suspected of increasing risks of digestive issues, intestinal inflammation, diabetes and colon cancer.
- McDonald’s France and Burger King defended their voluntary transparency measures, Quick and KFC remained unresponsive, and the EU is now reviewing the association’s petition for binding labeling rules.