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UFC-Que Choisir Urges EU to Mandate Full Ingredient Labels After Fast-Food Chains Score Zero

The consumer group wants EU rules to require full ingredient, allergen, Nutri-Score listings following an audit that rated four major fast-food chains zero for transparency.

Overview

  • The study assigned McDonald’s, Burger King, KFC and Quick zero out of 20 for failing to disclose complete ingredient lists, additive details, allergen information and Nutri-Score labels.
  • Comparative audits showed that a basic McDonald’s burger in Switzerland lists 44 ingredients and additives versus only six main ingredients in France.
  • Only McDonald’s and Burger King display Nutri-Scores and provide pictogram-based allergen charts, while Quick omits allergen data at ordering points and KFC directs customers to a complex general table.
  • UFC-Que Choisir warned that certain undisclosed additives used abroad are suspected of increasing risks of digestive issues, intestinal inflammation, diabetes and colon cancer.
  • McDonald’s France and Burger King defended their voluntary transparency measures, Quick and KFC remained unresponsive, and the EU is now reviewing the association’s petition for binding labeling rules.