UFC Partners with IBM to Transform Fight Analysis with AI

The UFC's collaboration with IBM aims to enhance fan experience through advanced AI-powered insights.

The UFC has partnered with IBM to develop a new AI-powered UFC Insights Engine set to launch in early 2025.
IBM's watsonx platform will be used to provide real-time fight analysis, including fighter tendencies and outcome predictions.
The partnership is valued in the low eight figures over a four-year term, marking a significant technological milestone for the UFC.
UFC aims to leverage this AI technology to improve fan engagement across various digital platforms and social media.
Dana White believes AI will address inefficiencies in the UFC rankings system, enhancing the overall credibility of the sport.