UFC Leads as World's Most Valuable Combat Sports Promotion

Recent Forbes report lists UFC at the top with $11.3 billion valuation, surpassing WWE and other major combat sports entities.

UFC's valuation reaches a record $11.3 billion, leading Forbes' 2024 list of combat sports promotions.
WWE follows as the second most valuable at $6.8 billion, with AEW at $2 billion.
The growth reflects a broader trend where MMA and professional wrestling outpace traditional boxing in financial success.
UFC 300 highlights the promotion's market influence with significant pay-per-view earnings and high-profile fights.
Settlements and increased competition among promotions signal shifts in fighter pay and market dynamics.