UFC Defends Bud Light Sponsorship Amid Controversy and Boycott Calls

UFC president Dana White cites alignment of values and Bud Light's positive impact as the reason behind sponsorship renewal, despite previous controversy that sparked consumer boycotts and a decline in Bud Light's sales.

UFC president Dana White has defended the renewal of the organization's partnership with Bud Light, amidst backlash around the beer brand's recent promotions.
The 'multi-year marketing partnership' between UFC and Anheuser-Busch will make Bud Light the official beer of UFC events in the U.S., replacing Modelo.
Bud Light recently faced a drop in sales due to a controversy around its partnership with transgender TikTok star Dylan Mulvaney and its sponsorship of an LGBTQ+ Pride event.
White emphasized alignment of values and Bud Light's positive impact, highlighting their employment of 65,000 Americans and their support of U.S. farmers, veterans, and disaster responses.
Despite recent boycotts, this new deal symbolizes a 'return to roots' for both parties, as Bud Light was UFC's original beer sponsor over 15 years ago.