Overview

• UFC president Dana White has defended the renewal of the organization's partnership with Bud Light, amidst backlash around the beer brand's recent promotions.
• The 'multi-year marketing partnership' between UFC and Anheuser-Busch will make Bud Light the official beer of UFC events in the U.S., replacing Modelo.
• Bud Light recently faced a drop in sales due to a controversy around its partnership with transgender TikTok star Dylan Mulvaney and its sponsorship of an LGBTQ+ Pride event.
• White emphasized alignment of values and Bud Light's positive impact, highlighting their employment of 65,000 Americans and their support of U.S. farmers, veterans, and disaster responses.
• Despite recent boycotts, this new deal symbolizes a 'return to roots' for both parties, as Bud Light was UFC's original beer sponsor over 15 years ago.