UFC CEO Dana White Defends Bud Light Amid Controversy

White insists 'patriots' should drink Bud Light, aligning with the brand's values despite backlash over transgender influencer collaboration.

UFC CEO Dana White has been promoting Bud Light, urging Americans to drink 'gallons' of the beer, despite the brand's recent controversy involving a collaboration with transgender influencer Dylan Mulvaney.
White defended his stance in an interview with Tucker Carlson, stating that 'patriots' should be drinking Bud Light and that the brand is more aligned with their values than other beer companies.
The UFC and Bud Light's parent company, Anheuser-Busch, announced a new 'multi-year marketing partnership' in October, which has faced criticism and calls for boycotts due to the Mulvaney controversy.
White has repeatedly stated that his decision to partner with Bud Light was not solely about money, but also about shared core values and alignment with the UFC brand.
Despite the controversy, musician Kid Rock recently stated that he is moving on from the Bud Light boycott, believing that the beer company has received the message.