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UFC and WWE Parent Company TKO Partners with Saudi Arabia to Launch New Boxing Promotion

The multi-year collaboration, led by Dana White and Turki Alalshikh, aims to revitalize boxing with global talent development and state-of-the-art infrastructure.

FILE- Dana White watches as Republican presidential nominee former President Donald Trump speaks at an election night watch party at the Palm Beach Convention Center, Wednesday, Nov. 6, 2024, in West Palm Beach, Fla. (AP Photo/Evan Vucci, File)
Turki Alalshikh (L) and Dana White have teamed up to launch a brand new boxing league.
Dana White and Turki Alalshikh shake hands upon the signing of the partnership deal to start a new boxing promotion.
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Overview

  • TKO Group, which oversees UFC and WWE, has joined forces with Saudi Arabia's General Entertainment Authority and Sela to create a new boxing league.
  • The promotion will focus on a structured system to develop talent worldwide, including academies and athlete combines.
  • Boxers will gain access to the UFC Performance Institute's cutting-edge facilities in Las Vegas, Mexico City, and Shanghai for training and development.
  • The first event is scheduled for 2026, with further details on the league's name, fighter signings, and event locations to be announced in the coming months.
  • The partnership is part of Saudi Arabia's broader investment in global sports, though it has faced criticism for alleged 'sportswashing' efforts.