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UFC and WWE Parent Company TKO Partners with Saudi Arabia to Launch New Boxing Promotion

The multi-year collaboration, led by Dana White and Turki Alalshikh, aims to revitalize boxing with global talent development and state-of-the-art infrastructure.

  • TKO Group, which oversees UFC and WWE, has joined forces with Saudi Arabia's General Entertainment Authority and Sela to create a new boxing league.
  • The promotion will focus on a structured system to develop talent worldwide, including academies and athlete combines.
  • Boxers will gain access to the UFC Performance Institute's cutting-edge facilities in Las Vegas, Mexico City, and Shanghai for training and development.
  • The first event is scheduled for 2026, with further details on the league's name, fighter signings, and event locations to be announced in the coming months.
  • The partnership is part of Saudi Arabia's broader investment in global sports, though it has faced criticism for alleged 'sportswashing' efforts.
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