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UEFA Weighs A22 Plan to Recast Champions League With Two-Group Format and Freemium Platform

A court-backed thaw in relations set up an official proposal now under negotiation for the 2027 rights cycle.

Overview

  • Reports detail up to seven confidential meetings since the December 2024 EU court ruling, with sessions in Nyon involving UEFA, A22, and senior figures from Real Madrid and Barcelona.
  • A22 has formally presented a proposal featuring UNIFY, a global streaming service with a free ad-supported tier and a paid ad-free option.
  • The competition would retain qualification via domestic leagues but reorganize the 36 clubs into two pools of 18 based on UEFA ranking, with each team playing eight first-phase matches.
  • Under the plan, the top eight from the higher-ranked pool would qualify directly for the round of 16, while additional berths would be decided through playoffs drawing teams from both pools.
  • Negotiations continue without formal approval, and governance, financial terms, and broader endorsements remain unresolved as stakeholders target alignment with the 2027 commercialization window.