Overview
- UC3, the UEFA–European Football Clubs joint venture, replaced longtime marketer Team Marketing with Relevent to run a four‑season tender covering 2027/28 to 2030/31.
- The sale runs simultaneously in the five largest European TV markets and recuts live rights into four packages, including a global match‑of‑the‑day offering.
- Fans could need up to four subscriptions to see every game if different buyers win separate packages, according to reporting on the tender structure.
- Bids are due on November 18 with package allocations expected early next year, and outlets report interest from Netflix alongside Apple TV, Disney+, Amazon and traditional players.
- UEFA is targeting higher media income across its club competitions, with reports citing an ambition of roughly €5 billion per season versus about €4.4 billion now; in Germany, DAZN holds most live rights through 2026/27 while free‑to‑air live coverage is largely limited to the final and highlights.