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UEFA Enters Exclusive Talks With Nike for 2027–31 Match Balls Across Men’s Club Competitions

The move signals UEFA’s push to raise commercial returns from the match-ball category.

Overview

  • UC3 said it has entered an exclusive negotiation period with Nike to supply the official balls for UEFA men’s club competitions from 2027 to 2031, with a final agreement still pending.
  • If the deal is signed, Nike balls would debut in the 2027–28 season across the Champions League, the Europa League, and the Europa Conference League.
  • Adidas has supplied the Champions League ball since 2001 and will continue through the 2026–27 season, and the company said it would not renew its UEFA contract.
  • UC3, a joint venture of UEFA and the European Club Association that oversees commercial rights, ran a competitive tender launched in March 2026 with Relevent Football Partners involved, after which Nike emerged as the preferred bidder.
  • The Europa and Europa Conference League currently use Kipsta balls under deals that expire in 2026–27, reflecting a shifting supplier landscape as Puma has recently taken over ball deals in the Premier League, Serie A, and La Liga.