UEFA and Adidas Unveil High-Tech Soccer Ball for Euro 2024
The 'Fussballliebe' ball, equipped with a chip to aid offside decisions, also highlights sustainable manufacturing and charitable contributions.
- UEFA and Adidas have unveiled a high-tech soccer ball, named 'Fussballliebe', for Euro 2024.
- The ball features a chip fixed on a gyroscope that sends data 500 times per second to record the point at which it is kicked, aiding in more accurate offside decisions.
- The 'connected ball technology' provides unprecedented insight into every element of the ball's movement and contributes to UEFA's video assistant refereeing decision-making process.
- The ball also has sustainable qualities, using recycled polyester and water-based ink, plus materials including corn fibers, sugar cane and wood pulp.
- Adidas has pledged 1% of net sales of the ball to the Common Goal soccer charity created by former Spain midfielder Juan Mata.