UCLA Report Highlights Key Role of Women and People of Color in Streaming Success
Women and BIPOC audiences drove viewer ratings for top streaming films in 2023, despite industry cutbacks and ongoing underrepresentation.
Overview
- Women were the majority viewers for nine of the top 10 streaming films in 2023.
- Households of color were overrepresented among viewers for 18 of the top 20 streaming films.
- Streaming films with diverse casts and crews saw higher engagement and ratings.
- Women and people of color found more opportunities in streaming but faced budget constraints.
- The number of English-language streaming films dropped nearly 29% from 2022 to 2023.