Overview
- Reports from Bloomberg say UBS is preparing a pilot that would let a small group of private banking clients in Switzerland buy and sell Bitcoin and Ethereum.
- The bank has not made a final decision, and the proposed rollout remains under internal review with no launch date set.
- UBS is evaluating external partners for trade execution, custody, and compliance rather than building an in‑house digital‑asset stack.
- A spokesperson said UBS continues to monitor client needs, regulatory developments, market trends, and risk controls without confirming specifics.
- Coverage notes potential expansion to Asia‑Pacific and the U.S., the bank’s $4.7 trillion in assets under management, and parallels with peers like JPMorgan and Morgan Stanley, as well as continuity with UBS’s prior tokenization and blockchain pilots.