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UBS Sees Chinese EV Makers Grabbing One-Third of Global Sales by 2030

Early bets on batteries, vertical integration and supply chains give Chinese brands a durable cost advantage.

Overview

  • UBS projects incumbents such as Volkswagen and Toyota will see their combined share in key markets fall from about 81% to 58% by 2030, with Tesla rising from roughly 2% to 8%.
  • Overseas markets account for around 20% of Chinese automakers’ volumes today, and in some cases contribute up to half of profits.
  • Manufacturers are localizing production with plants and assembly in Thailand, Brazil and Hungary to access markets and blunt trade barriers.
  • UBS notes European EV adoption has slowed and tariffs and protectionist measures pose obstacles, though analysts say Chinese firms are catching up after a slower 2024.
  • Industry observers expect consolidation to coalesce around roughly 10 to 15 OEM and tech-led platforms as the sector matures.