Ubisoft's Skull & Bones Faces Player Engagement Challenges

With only 850k players in its first week and criticism over its $70 price tag, the game's future is uncertain.

Ubisoft's Skull & Bones struggles with player engagement, attracting only 850k players in its first week, including those using a free trial.
The game, priced at $70, has been criticized for not meeting the 'AAAA' expectations set by Ubisoft's CEO, with many suggesting it's worth $30-$40.
Skull & Bones' development spanned over a decade and cost around $200 million, making it unlikely for Ubisoft to recoup its investment.
Compared to other 2024 releases, Skull & Bones' player count is significantly lower, with titles like Palworld attracting over 25 million players.
Despite high engagement levels, with players averaging three to four hours a day, the game's future remains uncertain due to its high price and mixed reviews.