Particle.news
Download on the App Store

Ubisoft Warns FY26 Sales Will Fall as Players Buy Fewer Full-Price Games

Ubisoft attributes the projected downturn to players sticking with subscription-backed, long‑running titles over one‑off purchases.

Overview

  • In a UK strategic filing, the company said revenue for the year ending 31 March 2026 is expected to decline due to a leaner release slate and players engaging with fewer games for longer.
  • UK accounts show revenue rose 11% to £33.3m after integrating a customer relationship centre, but the sale of goods fell 29% to £18.9m and pre-tax profit dropped without a repeat of a prior £55m dividend.
  • Ubisoft reported the UK physical software market fell about 35% and hardware about 25% in the year to March 2025, citing the shift to digital, subscriptions and streaming alongside a maturing console cycle.
  • At group level, sales fell to €1.89bn from €2.30bn for the same year and results swung from a €157.9m net profit to a loss.
  • Restructuring continues with around 100 roles cut at Ubisoft Reflections and the Leamington Spa studio closed, while a Tencent-backed Vantage Studios carve‑out advances; the firm delayed half‑year results and requested an Euronext trading halt, with Reuters noting a 49% year‑to‑date share price decline as of 13 November.