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Ubisoft Sticks to Targets While Pushing Major Games to 2028–29

Management says delaying some big releases and adding cost cuts aims to restore profitability through higher-quality games.

UbiSoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 27, 2024. REUTERS/Sarah Meyssonnier
Ubisoft has been struggling for years to shake off the blues

Overview

  • On Thursday, July 23, Ubisoft reported first-quarter net bookings of €255.8 million, a 9.2% fall year-on-year that nonetheless sat slightly above its guidance.
  • Revenue for April–June dropped about 14% to €268 million and the stock fell sharply after the results, reflecting weak investor confidence in the group's recovery path.
  • Assassin’s Creed Black Flag Resynced, the first release from new label Vantage Studios, sold roughly 3.5 million copies in its first 14 days and outperformed the company's short-term expectations.
  • Ubisoft said it will push some major productions into fiscal 2028 and 2029, has closed studios in Winnipeg and Belgrade, and announced an additional €200 million of cost cuts on top of earlier savings measures.
  • Workers in affected locations have staged walkouts over layoffs, and the company says it will provide more pipeline detail over the year as it balances near-term cash and a longer-term drive to improve game quality.