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Ubisoft Staff Press Executives Over Saudi Ties to Free Assassin’s Creed Mirage DLC

Ubisoft has declined to disclose funding details for the AlUla update, prompting internal questions from staff.

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Overview

  • The free title update adds a new chapter set in ninth-century AlUla and is slated to arrive later in 2025.
  • Yves Guillemot revealed the content on stage in Riyadh at the New Global Sport Conference, with a simultaneous 4 a.m. ET tweet.
  • Ubisoft says it retains creative control and credits support from local and international organizations for research access and expertise.
  • An internal Q&A shows employees questioning potential ties to Saudi entities, citing reputational risks and the killing of Jamal Khashoggi.
  • The company has not confirmed any financial or contractual relationship with the Saudi Public Investment Fund or Savvy Games Group as rights groups criticize Saudi cultural investments.