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Ubisoft Launches Creative Houses Model with Tencent for Assassin’s Creed, Far Cry and Rainbow Six

The reorganisation seeks to boost franchise focus through dedicated leadership after a 2.9% drop in quarter-one bookings.

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UbiSoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 27, 2024. REUTERS/Sarah Meyssonnier/File photo
Ubisoft is behind the popular 'Assassin's Creed' series of video games

Overview

  • Each Creative House will operate autonomously under leadership specialised by game genre to enhance accountability.
  • The first such unit, in partnership with Tencent, will manage Assassin’s Creed, Far Cry and Rainbow Six under co-CEOs Christophe Derennes and Charlie Guillemot.
  • Q1 net bookings fell 2.9% to €281.6 million as Ubisoft cited technical pricing issues in Rainbow Six Siege and a delayed partnership now expected in Q2.
  • CEO Yves Guillemot reaffirmed full-year guidance and forecast roughly €450 million in second-quarter net bookings.
  • Ubisoft plans to extend the Creative Houses framework across its global operations by year-end to bolster agility and stability.