Ubisoft Faces Turmoil After 'Star Wars Outlaws' Sales Disappoint

The game's lackluster performance has led to a delay for 'Assassin's Creed Shadows' and investor pressure on Ubisoft to consider a company sale.

Star Wars Outlaws has sold only 1 million copies in its first month, far below Ubisoft's expectations for the high-profile Star Wars IP.
The disappointing sales have been linked to bugs and underwhelming reviews, which contributed to a 13.5% drop in Ubisoft's share price.
In response, Ubisoft has delayed the release of Assassin's Creed Shadows to February 2025, citing the need for additional polishing and historical accuracy adjustments.
Investors, frustrated by the company's performance and low share prices, are pushing Ubisoft to explore a potential sale to private equity firms or Tencent.
Ubisoft has also decided to release future games on Steam from day one, a move requested by developers to boost sales and visibility.