Ubisoft Faces Lawsuit for Allegedly Sharing User Data with Meta

Overview

• The lawsuit was filed by two plaintiffs in the US District Court for the Northern District of California on October 3, 2024.
• Plaintiffs allege that Ubisoft's use of Meta's Pixel tracking software exposed users' personally identifiable information without their knowledge.
• The complaint accuses Ubisoft of violating the Video Privacy Protection Act, the Federal Wiretap Act, and the California Invasion of Privacy Act.
• Plaintiffs seek financial compensation and demand that Ubisoft either remove the Pixel or obtain explicit user consent for data sharing.
• Ubisoft has not commented on the lawsuit, and the case is still pending class action certification.