Ubisoft Faces Lawsuit for Allegedly Sharing User Data with Meta

The lawsuit claims that Ubisoft shared personally identifiable information with Meta without user consent, violating privacy laws.

The lawsuit was filed by two plaintiffs in the US District Court for the Northern District of California on October 3, 2024.
Plaintiffs allege that Ubisoft's use of Meta's Pixel tracking software exposed users' personally identifiable information without their knowledge.
The complaint accuses Ubisoft of violating the Video Privacy Protection Act, the Federal Wiretap Act, and the California Invasion of Privacy Act.
Plaintiffs seek financial compensation and demand that Ubisoft either remove the Pixel or obtain explicit user consent for data sharing.
Ubisoft has not commented on the lawsuit, and the case is still pending class action certification.