Overview

• Ubisoft shut down servers for its online-only game, The Crew, in 2024, making it unplayable and triggering a class-action lawsuit from consumers alleging misleading practices.
• Plaintiffs argue Ubisoft misled buyers into believing they owned the game outright, citing packaging that included an activation code valid until 2099.
• An amended lawsuit now accuses Ubisoft of violating California's gift certification laws by allowing in-game credits to expire when the game was decommissioned.
• Ubisoft maintains that players were clearly informed they were purchasing a limited license to access the game, not full ownership.
• The company is required to respond to the amended claims by April 29, as legal scrutiny over digital ownership and consumer rights intensifies.