Ubisoft Director Suggests Gamers Need to Accept Not Owning Games

Despite Industry Skepticism, Ubisoft Sees Success with Subscription Model

Ubisoft director of subscriptions Philippe Tremblay suggests that gamers will need to become more comfortable with not owning games for videogame subscription plans like Ubisoft+ and Game Pass to expand.
Ubisoft has restructured its subscription service, offering two tiers: Ubisoft+ Premium and Ubisoft+ Classics, with the latter being available only on PC.
Tremblay acknowledges the issue of subscription fatigue but believes that the gaming industry is headed towards a games-as-a-service model, similar to the transition of CDs and DVDs to subscription services like Spotify and Netflix.
Despite the rise in subscription offerings, there is skepticism within the industry about the total death of game ownership. Take-Two CEO Strauss Zelnick has expressed doubts that subscriptions will ever replace individual game purchasing.
Ubisoft's subscription model has seen success, with Tremblay stating that players have spent billions of hours playing on Ubisoft+ over the last four years, with millions subscribing.