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Ubisoft CEO Blames Franchise Fatigue for Outlaws’ Sales Miss, Announces Enhanced Switch 2 Edition

Yves Guillemot credited broader franchise fatigue alongside launch-day bugs for the game’s weak performance, unveiling a Switch 2 release to revive interest.

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Overview

  • Yves Guillemot confirmed that Star Wars Outlaws fell short of Ubisoft’s internal sales targets since its launch in August 2024.
  • He said the game debuted when the Star Wars franchise was in “choppy waters” after several TV series experienced declining viewership and cancellations.
  • Guillemot acknowledged that launch-day bugs and missing polish undermined early word-of-mouth and required rapid post-release patches.
  • Softer-than-expected sales of Outlaws contributed to Ubisoft’s share price sliding to its lowest level in a decade.
  • Ubisoft is deploying further updates for current platforms and preparing an enhanced edition for the upcoming Switch 2 to boost long-term engagement.