Overview

• Uber's 2025 Lost & Found Index identifies New York City as the most forgetful city in the US, with Mumbai taking the top spot in India, displacing Delhi after a two-year run.
• The most commonly forgotten items globally include phones, wallets, keys, luggage, and headphones, while bizarre items range from live turtles to divorce papers and 175 hamburgers.
• Pop-up events in New York City on April 8 showcased forgotten items and provided guidance on using Uber's in-app lost item retrieval system.
• Beauty and fashion items such as Dyson Airwraps, Jo Malone perfume, and luxury accessories were frequently reported as lost, reflecting riders' attachment to personal belongings.
• Uber emphasizes its streamlined in-app process for recovering lost items, reinforcing its commitment to rider assistance and engagement.