Overview
- The sponsorship covers Liga BBVA MX for men and women and extends to both Mexico’s men’s and women’s national teams for a three-year term.
- The pact was formally signed by Uber Mexico chief Juan Pablo Eiroa, Uber Eats Mexico chief Daniel Colunga and Liga MX president Mikel Arriola.
- Uber says it is coordinating with federal and local authorities to improve traveler pickup and flow at airports in Mexico City, Guadalajara and Monterrey.
- The company is boosting driver supply by raising incentives, simplifying onboarding, offering training and encouraging temporary relocation to host cities during match periods.
- Executives say Uber will apply event playbooks from the Paris Olympics and major U.S. concerts, while Jalisco’s transport secretary urges harmonized national rules for platform taxis at ports and airports.