Uber to Shut Down Drizly Alcohol Delivery Service

Move Comes as Part of Strategy to Consolidate Delivery Services Under Uber Eats Brand

Uber is shutting down Drizly, the alcohol delivery service it acquired for $1.1 billion in 2021, with plans to cease operations by the end of March 2024.
Uber's decision to close Drizly comes as the company aims to consolidate its delivery services under the Uber Eats brand.
Drizly, which operated as a standalone app, was integrated into the Uber Eats platform, offering alcohol delivery in areas where it was legal.
In 2020, Drizly suffered a data breach that affected 2.5 million customers, leading to Federal Trade Commission restrictions on the type of customer data the company could collect.
Despite the closure of Drizly, Uber Eats will continue to offer alcohol delivery in 35 U.S. states and over 25 countries globally.