Overview
- Starting next month, Uber will test the women preferences feature in Detroit, Los Angeles and San Francisco, allowing women riders to request women drivers and women drivers to opt into women-only trips.
- The tool increases the likelihood of pairing women together but does not guarantee that every preference request will be fulfilled.
- Uber first launched the women preferences feature in Saudi Arabia in 2019 and has since expanded it across 40 countries including Canada, India and Mexico.
- The rollout follows Uber’s latest safety report showing 36 fatal physical assaults and a drop to 2,717 sexual assault incidents in the 2021–22 period.
- With women making up about one in five U.S. Uber drivers, the company hopes the option will attract more female drivers and reassure women riders.