Overview

• Uber will launch the Women Preferences pilot in Los Angeles, San Francisco and Detroit in the coming weeks, enabling female riders and drivers to filter for same-gender matches.
• Female riders can select a “Women Drivers” option for on-demand or pre-booked trips and set it as a preference in app settings; female drivers can toggle a “Women Rider Preference” to accept only women passengers.
• The pairing is prioritized but not guaranteed, reflecting the roughly 20% share of women in Uber’s U.S. driver network.
• Uber first introduced this gender-matching feature in Saudi Arabia in 2019, expanded it to 40 countries and facilitated over 100 million women-to-women trips.
• The rollout addresses safety concerns raised by lawsuits alleging sexual assaults by drivers and echoes competitor Lyft’s Women+ Connect feature.