Particle.news

Download on the App Store

Uber Pilots Women-Driver Matching in Detroit, Los Angeles and San Francisco

Uber’s women preferences feature requires identity checks, potentially lengthening wait times if few female drivers are available.

An Uber car in Warsaw, Poland, April 30, 2019.
Image
In this photo illustration, a close-up of an Uber app is seen on an iPhone on Feb. 19, 2021, in Cardiff, Wales.(Matthew Horwood/Getty Images/TNS)
Image

Overview

  • Uber is launching a pilot for the “women drivers” option in three U.S. cities, letting women riders request female drivers and women drivers prefer female passengers.
  • Riders can toggle a “women drivers” setting or reserve same-gender trips in advance, while drivers choose a “women rider preference” in their app settings.
  • Matches are not guaranteed and female riders may face longer waits given that only about 20% of Uber’s U.S. drivers are women.
  • The feature mandates identity verification for both riders and drivers and advises users to cancel and report any mismatch incidents.
  • First introduced in Saudi Arabia in 2019 and since expanded to roughly 40 countries, the program follows Lyft’s national rollout of a similar gender-preference option.