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Uber Pilots Women-Driver Matching in Detroit, Los Angeles and San Francisco

Uber’s women preferences feature requires identity checks, potentially lengthening wait times if few female drivers are available.

Overview

  • Uber is launching a pilot for the “women drivers” option in three U.S. cities, letting women riders request female drivers and women drivers prefer female passengers.
  • Riders can toggle a “women drivers” setting or reserve same-gender trips in advance, while drivers choose a “women rider preference” in their app settings.
  • Matches are not guaranteed and female riders may face longer waits given that only about 20% of Uber’s U.S. drivers are women.
  • The feature mandates identity verification for both riders and drivers and advises users to cancel and report any mismatch incidents.
  • First introduced in Saudi Arabia in 2019 and since expanded to roughly 40 countries, the program follows Lyft’s national rollout of a similar gender-preference option.