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2w ago

Uber Launches Senior App Profiles Across Argentina and Mexico

Family Profile update features simplified interfaces with caregiver controls, emergency 911 integration in Mexico, coupled with a 700-ride donation plus digital inclusion workshops via PILARES.

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Uber anunció una versión de su aplicación dirigida a los adultos mayores, con lo que se brindará mayor facilidad para su uso y seguridad para familiares, quienes pueden seguir el viaje en tiempo real
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Overview

  • Senior-focused accounts are now live in Argentina and Mexico within the Uber Family Profile section, offering larger icons, bigger text and fewer steps to request rides.
  • Caregivers can book trips, manage payment methods and monitor senior journeys in real time through the Family Profile dashboard.
  • Mexico’s version includes a dedicated 911 emergency button that connects riders directly to C5 command centers for enhanced safety.
  • Uber has donated 700 free rides to older adults attending PILARES community centers, where digital literacy workshops on the new app are under way.
  • The rollout extends Uber’s generational profiles strategy and addresses digital access gaps as only around 42 percent of Mexican seniors use the internet.