Uber Launches Hot Air Balloon Rides in Turkey's Cappadocia Region

Uber's new balloon service in Cappadocia, Turkey for $159 offers a 90-minute ride, requires booking 12 hours in advance and is part of the company's larger strategy to diversify its transportation options beyond ride-hailing.

Uber has launched a hot air balloon ride service in Turkey's Cappadocia region, with a 90-minute ride costing $159 and requiring a 12-hour advance booking.
The launch of the service aligns with Turkey's centenary year, and in celebration, Uber is offering free rides to its first 100 customers.
This move is part of Uber's continued diversification beyond ride-hailing services, with other unique transport offerings including boats in London and Mykonos, tuk-tuks in Sri Lanka and India, sleigh rides in Lapland, and helicopter rides in New York.
Cappadocia is one of Turkey's most popular tourist destinations, and Uber's app has been accessed almost 26 million times in Turkey this year, with international trips to the country increasing by more than 30%.
The launch of the hot air balloon service in Cappadocia supports Uber's goal to become an 'operating system for your everyday life,' with the company also offering services such as Uber Eats and introducing the ability to order from two nearby stores simultaneously.