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Uber Eats Rolls Out McConaughey–Cooper Super Bowl Ads Following Early Viewer Backlash

The new spots play up a running gag that football exists to sell food.

Overview

  • People detailed three short ads featuring Matthew McConaughey and Bradley Cooper: a truckside "Jogging" taunt, an "Interrogation" of 49ers mascot Sourdough Sam, and a "Tiny Matthew" finger‑puppet vignette.
  • The campaign is tied to Super Bowl LX on Feb. 8 at Levi's Stadium, with the broadcast scheduled for 6:30 p.m. ET on NBC.
  • Early airings during the AFC championship broadcast drew strong criticism on social media, with multiple users calling the spots annoying and threatening to delete the Uber Eats app.
  • Posts on Reddit’s r/CommercialsIHate echoed the complaints, describing the commercials as intentionally aggravating and "punchable."
  • Uber Eats is extending a concept introduced in its 2025 Super Bowl ad, which also starred McConaughey alongside a larger celebrity ensemble.