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Uber Eats Revises Super Bowl Ad Following Peanut Allergy Backlash

The food delivery giant responds to criticism by editing a controversial scene from its Super Bowl commercial that made light of peanut allergies.

This image provided by Uber Eats shows the Uber Eats 2024 Super Bowl NFL football spot. (Uber Eats via AP)
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Overview

  • Uber Eats faced criticism for a Super Bowl ad scene that mocked peanut allergies, prompting a swift response to edit the commercial.
  • The Food Allergy Research and Education (FARE) and other organizations expressed disappointment, emphasizing that food allergies are not a laughing matter.
  • The controversial scene involved a man humorously discovering peanuts in peanut butter, leading to an allergic reaction.
  • Despite some online defense of the ad as light-hearted, the backlash highlighted the serious nature of food allergies and the potential for life-threatening reactions.
  • Uber Eats confirmed the ad's revision after discussions with FARE, aiming to air the edited version during the Super Bowl.