Particle.news

Uber Eats’ McConaughey–Cooper Super Bowl Ad Draws Online Backlash

Viewers on social media largely panned the spot upon its Super Bowl debut.

Overview

  • The commercial, titled Hungry for the Truth, casts Matthew McConaughey as a conspiracy theorist claiming football was created to make Americans eat.
  • Bradley Cooper plays the skeptical friend as McConaughey riffs on food-themed wordplay, including calling field goal posts a fork and spotlighting players with food-adjacent names.
  • Parker Posey appears poolside in a brief cameo nodding to her White Lotus persona, asking about “pancake blocks.”
  • The ad climaxes with Cooper saying, “let’s squash this beef,” prompting McConaughey’s punch line, “Beef is food… so is squash.”
  • Reactions on X skewed negative, with many labeling McConaughey “weird” and the ad “annoying,” echoing criticism that surfaced after an earlier airing during the AFC championship.