Overview

• The new section is live in Mexico as a featured carousel on the Uber Eats home page, where users can explore and order from neighborhood fonditas and antojito vendors.
• Listings center on everyday Mexican fare such as antojitos, guisados, enchiladas, pozole, sopes, chiles rellenos and caldos.
• The push targets a market where roughly 95% of food businesses are micro or small, and Uber Eats reports more than 50,000 restaurants in Mexico with about 60% classified as SMEs.
• Uber cites strong consumer demand, including about 24 million taco orders and more than 5 million torta orders in the past year, with tamales particularly popular in Monterrey.
• Growth tools include Pick-up, Uber Ads and personalized promotions, complemented by more than 2,500 R2 loans totaling roughly 120 million pesos to help restaurants invest.