Overview

• Uber Eats is introducing a new short-form video feed, allowing merchants to showcase dishes and attract new consumers.
• The feature, inspired by TikTok, is currently being tested in New York, San Francisco, and Toronto, with plans for a global rollout.
• Early data indicates that users are more confident trying new dishes after viewing the videos, appreciating details like texture and portion size.
• The videos are not considered ads, and Uber Eats is not charging merchants for content placements.
• Uber Eats has over a million merchants worldwide and has also updated its Uber Eats Manager software to support merchant growth.