Uber Eats Adds Five Major Retailers to Its U.S. Marketplace
The move signals a deliberate push to turn the delivery app into a broader retail marketplace by driving more on‑demand orders and Uber One membership use.
Overview
- Uber announced on Wednesday that Kiehl’s, FedEx Office, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet are now listed on the Uber Eats marketplace.
- Customers can order from those retailers through the Uber Eats, Uber, and Postmates apps with on‑demand or scheduled delivery and real‑time tracking.
- Uber One members receive a $0 delivery fee on eligible retail orders, a benefit Uber is using to encourage cross‑category shopping and repeat use.
- The new partners are rolling out by region: Academy Sports in the U.S. South, Southeast, and Midwest; Blick in New York City; Choice Pet coming soon to New York and Connecticut; and broader availability for FedEx Office and Kiehl’s.
- The announcement coincided with an about 8.6% intraday rise in UBER stock and prompted analyst price‑target increases, and it builds on Uber’s claim that it added thousands of retail locations across the U.S. since early 2026.