Overview
- Brand Dubai said the month-long campaign under the ‘Zayed & Rashid’ banner generated about 2.9 billion interactions and more than 75 million video views, supported by over 250 partner entities.
- Citywide installations included a 50‑meter DIFC Gate facade artwork, an 11,000‑flag display forming founders’ portraits, an 82‑meter ground sculpture near Dubai Frame, and metro train wraps on the Red Line.
- More than 250,000 workers joined Union Day celebrations across 30-plus sites, with cultural performances, competitions and prize draws organized by the Ministry of Human Resources and Emiratisation.
- Crown Prince Hamdan announced ‘Dubai Schools’ investment is planned to reach AED 4 billion with enrollment targeted at 15,000 students by 2033, after growth from AED 62 million in 2021 to AED 1 billion in 2025 and a current 99% re‑enrollment rate.
- President Mohamed bin Zayed met Ecuador’s President Daniel Noboa in Abu Dhabi as the two countries signed an investment protection agreement and MoUs on digital economy cooperation and labor mobility, with both sides highlighting expanded economic ties.